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Life Insurance × Marketing Comms — United Kingdom · Last updated 28 May 2026 · methodology v2.1 · Hallucination Register

AI Hallucinations Affecting Marketing & Communications at Life Insurance Firms in the United Kingdom

Findings — impact summary

This is the consolidated view of findings. Click 'see details →' on any item for the full details for each finding.

  1. Finding 1. Consumer testing obligations under PRIN 2A and FG22/5RLB-F-GB-FCA-CONSUMER-DUTY-PS22-9-Q007

    A Marketing & Communications team at a life insurance firm that relies on this AI response when drafting internal policy on communications approval could embed an incorrect rule reference and a false characterisation of guidance as mandatory into its standard operating procedures. Every campaign, financial promotion, or consumer communication reviewed under that framework would be assessed against obligations the firm believes are binding but that the FCA Handbook does not actually impose in that form.

    If the FCA subsequently reviews the firm's Consumer Duty implementation, a marketing approval policy built on a fabricated rule reference would be difficult to defend; the firm could face requirements to remediate its framework, review communications already issued under it, and in serious cases face supervisory action under the FCA's Consumer Duty enforcement powers.

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Every finding on this page compares an AI subject's account of the rule against the regulator's verbatim text from the regulator's own portal. Both are linked. Each delta, its root causes, and impact analysis are documented and published with immutable Citation IDs.